A video of the Clafiya founder, Jennie, relaunching her startup as a Health Savings Account (HSA), caught my eye recently. In it she spurns the traditional approach of hiring paid actors and instead acts as the model for her own startup’s product.
From Faceless Brand to Founder Fame
As trust in traditional institutions wanes and social media reigns, authentic personal brands now hold the keys to influence in business and beyond. Here’s why founders must lead from the front
